Google Ads Introduces Multi-Select Campaign Filtering with Checkboxes

New feature simplifies campaign selection and comparison

Google Ads has rolled out a subtle yet impactful update to the campaign management interface—checkboxes now appear next to each campaign, enabling advertisers to select multiple campaigns at once and instantly filter the view. Previously, only one campaign could be selected at a time.Search Engine Land Search Engine Roundtable

What this means for advertisers as (“google ads introduces multi select campaign”)

With the addition of these checkboxes, managing your campaigns becomes much more efficient:

Manual multi-campaign filtering: Advertisers can now filter the view to only include the campaigns they’ve chosen.Search Engine Roundtable PPC News Feed
Faster performance comparisons: It is now easier to compare metrics across selected campaigns side by side.Search Engine Roundtable PPC News Feed
Streamlined workflow: This feature is especially helpful when working with large accounts, reducing clicks and time spent setting up filters.Search Engine Roundtable PPC News Feed

This useful update was shared publicly by Thomas Eccel on LinkedIn and later reported by sites like search engine and SERoundTable.Search Engine RoundtableSearch Engine Land The article on Search Engine Land was published on September 2, 2025, by Barry Schwartz.Search Engine Land

Improvements in Brief

Google Ads campaign multi-select
“introduces multi select campaign google ads”

Feature	Before	After
Campaign selection	Only one campaign could be selected	Multiple campaigns can be selected simultaneously via checkboxes
Filtering campaigns	Required manual filter setup	Instant filtering by selecting checkboxes
Use case	Time-consuming for large accounts	Streamlined, more efficient filtering

Bottom Line:
This relatively small interface change brings a big productivity boost. By allowing advertisers to select and compare multiple campaigns in one view, it makes performance analysis and campaign management significantly faster and more intuitive.

For Google Ads